MOFULIMultibusiness & Services

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Business advisory

Practical business guidance for Tanzania.

Straight answers for entrepreneurs: how to register, keep records, price, market, handle tax obligations, manage cash and grow. Written by MOFULI from practical experience. It is general guidance, not legal or tax advice: confirm details with BRELA, TRA, your local authority or a qualified professional.

Goods for sale at Kariakoo market
Photo: Development Planning Unit University College London · CC BY 2.0 · Wikimedia Commons

Guides

Ten guides every business owner should read.

Open any guide. Each one ends with what to confirm with the authorities or a professional.

①Registering a business in Tanzania

Formal registration lets you open a business bank account, sign contracts, get a TIN, bid for work and grow with partners.

  • Choose a structure. A registered business name suits a sole trader; a limited company separates personal and business liability and suits partners and investors.
  • Register with BRELA. Business names and companies are registered with the Business Registrations and Licensing Agency, mostly through its online system. Prepare names, IDs (NIDA) and addresses.
  • Get a TIN from TRA. The Tanzania Revenue Authority issues a Taxpayer Identification Number, needed for licences, tax filing and many contracts.
  • Get a business licence. Depending on the type of business, the licence is issued by the national licensing system or by your local government authority. Ask which category applies to you.
  • Sector permits. Some sectors need extra permits: transport (LATRA), food (health inspection), sports bodies (National Sports Council, BMT), and others.
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Procedures and fees change. Confirm current requirements directly with BRELA, TRA and your local authority before paying anyone to register for you.
②A one-page business plan

Before spending money, write one page that answers nine questions. If you cannot answer them, the business is not ready yet.

  • Who is the customer, and what problem do they pay to solve?
  • What exactly do you sell, and why will they choose you?
  • How will customers hear about you and buy (shop, WhatsApp, delivery)?
  • What does one unit cost you, and what is your price?
  • How many sales per month do you need to cover all costs (break-even)?
  • How much starting capital do you need, and for how many months of running costs?
  • Who are your competitors, and what do they charge?
  • What are the three biggest risks, and what will you do about each?
  • How will you measure success in 90 days?
③Pricing that actually makes profit

Many small businesses sell a lot and still lose money because the price does not include every cost.

  • List all costs: stock, transport, packaging, rent, power, phone and data, wages, mobile-money fees, losses and breakages.
  • Unit cost = direct cost of one item + its share of fixed costs.
  • Price = unit cost + margin. Check that the price is still competitive in the market.
  • Example: a product costs TSh 6,000 to buy and TSh 1,500 in overheads per unit; a 25% margin on TSh 7,500 gives a price of about TSh 9,400.
  • Review monthly. When costs rise, adjust prices early and explain the reason to customers.
④Bookkeeping and cash flow

A business that does not record money does not know if it is alive. Ten minutes a day is enough.

  • Separate business money from personal money: a separate account or mobile wallet.
  • Record every sale and every expense the same day, with date, amount and reason.
  • Keep receipts and mobile-money transaction references.
  • Pay yourself a fixed salary instead of taking cash from the till.
  • Do a weekly cash-flow check: money in, money out, money needed next week.
  • Keep a reserve of at least one to three months of fixed costs when you can.
⑤Tax obligations: the basics

Paying tax correctly protects the business from penalties and makes loans and contracts easier.

  • Your TIN links you to TRA. Ask TRA which taxes apply to your size and sector (for example income tax, presumptive tax for small businesses, VAT above the registration threshold).
  • Many businesses must issue receipts from an Electronic Fiscal Device (EFD) or approved system. Confirm whether this applies to you.
  • Note filing and payment deadlines in a calendar. Late filing usually brings penalties and interest.
  • Keep records for the period TRA requires; they are your proof in an audit.
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Tax rules and thresholds change with each Finance Act. Use a registered tax consultant or ask TRA directly for your situation.
⑥Marketing on a small budget

Most Tanzanian customers discover businesses on their phones. Start where they already are.

  • WhatsApp Business: catalogue, opening hours, quick replies and status updates with real photos and prices.
  • Instagram and TikTok: short videos showing the product in use, the team, and happy customers (with permission).
  • Google Business Profile: appear on maps when people search nearby.
  • Referrals: reward customers who bring friends; word of mouth remains the strongest channel.
  • Consistency: post on a schedule, reply within minutes, and always show prices clearly.
⑦Finance: loans, SACCOS and investors

Borrowing can grow a good business and sink a weak one. Borrow for things that produce income.

  • Options include banks, microfinance institutions, SACCOS (savings and credit cooperatives), group savings (VICOBA), government and youth/women funds, and equity investors.
  • Compare the total cost: interest, fees, insurance and penalties, not only the monthly instalment.
  • Lenders ask for records. Six months of clean bookkeeping and bank or mobile-money statements make approval easier.
  • Never borrow from unlicensed lenders who keep your ID or charge unclear daily rates.
⑧Hiring and managing a team

Your first employees shape the culture of the business.

  • Write a simple job description and agree pay, hours and duties in writing.
  • Follow labour and social-security obligations; ask a professional which apply to your staff.
  • Set daily targets that are clear and measurable, and review them weekly.
  • Control cash with simple systems: receipts, daily reconciliation, and separation of duties where possible.
⑨Running a transport business (bodaboda, bajaji, daladala, trucks)

Transport can be profitable, but money leaks through unrecorded cash, breakdowns, fines and expired documents.

  • Agree a written daily target with each driver and record what is brought every day.
  • Keep insurance, road licence, inspection and LATRA permits current; diarise expiry dates.
  • Service by kilometres or months, whichever comes first. Preventive maintenance is cheaper than breakdowns.
  • Calculate profit per vehicle each month: revenue minus fuel, service, repairs, fines and fees.
  • MOFULI built MOFPORT to do all of this automatically, with live GPS during shifts.
⑩Technology and digital safety

Simple tools save hours each week, but they also bring new risks.

  • Accept mobile money and keep a separate business number.
  • Back up records (sales, customers, contracts) to the cloud or a second device every week.
  • Use strong unique passwords and two-step verification on email, banking and social media.
  • Never share PINs or one-time codes. No genuine bank, network or MOFULI staff will ask for them.
  • A simple website or booking page builds trust; MOFULI's technology desk can help.

Quick tools

Numbers every owner should know.

MeasureFormulaWhy it matters
Gross margin(Sales − cost of goods) ÷ salesShows whether each sale really makes money.
Break-even salesFixed costs ÷ margin per unitThe minimum you must sell each month.
Cash runwayCash in hand ÷ monthly costsHow many months you survive without sales.
Customer costMarketing spend ÷ new customersTells you which advertising works.
Stock turnoverCost of goods sold ÷ average stockSlow stock ties up cash.

Questions

What entrepreneurs ask us.

Can MOFULI register my business for me?
We can guide you through the process and prepare documents with you. Registration itself is done with BRELA, TRA and the licensing authority, and fees are paid to them directly.
Is the advice free?
These guides and short questions through the help button or WhatsApp are free. Detailed work (business plans, systems, campaigns) is quoted in writing first.
I have an idea but no capital. Where do I start?
Test demand first with the smallest possible version: pre-orders, a stall on market days, or a service done by hand. Save the first profits and record everything; records open doors to finance.
How do I avoid business scams?
Be careful with offers that promise large returns, ask for upfront “processing fees”, pressure you to act fast, or ask for PINs and codes. Verify companies on BRELA and talk to someone you trust before paying.
A street trader with a mobile phone
Photo: Akeeb Feroz · CC BY-SA 4.0 · Wikimedia Commons

Need advice on your situation?

Send a short description of your business and question. We reply on WhatsApp during working hours.