Business advisory
Practical business guidance for Tanzania.
Straight answers for entrepreneurs: how to register, keep records, price, market, handle tax obligations, manage cash and grow. Written by MOFULI from practical experience. It is general guidance, not legal or tax advice: confirm details with BRELA, TRA, your local authority or a qualified professional.

Guides
Ten guides every business owner should read.
Open any guide. Each one ends with what to confirm with the authorities or a professional.
①Registering a business in Tanzania
Formal registration lets you open a business bank account, sign contracts, get a TIN, bid for work and grow with partners.
- Choose a structure. A registered business name suits a sole trader; a limited company separates personal and business liability and suits partners and investors.
- Register with BRELA. Business names and companies are registered with the Business Registrations and Licensing Agency, mostly through its online system. Prepare names, IDs (NIDA) and addresses.
- Get a TIN from TRA. The Tanzania Revenue Authority issues a Taxpayer Identification Number, needed for licences, tax filing and many contracts.
- Get a business licence. Depending on the type of business, the licence is issued by the national licensing system or by your local government authority. Ask which category applies to you.
- Sector permits. Some sectors need extra permits: transport (LATRA), food (health inspection), sports bodies (National Sports Council, BMT), and others.
②A one-page business plan
Before spending money, write one page that answers nine questions. If you cannot answer them, the business is not ready yet.
- Who is the customer, and what problem do they pay to solve?
- What exactly do you sell, and why will they choose you?
- How will customers hear about you and buy (shop, WhatsApp, delivery)?
- What does one unit cost you, and what is your price?
- How many sales per month do you need to cover all costs (break-even)?
- How much starting capital do you need, and for how many months of running costs?
- Who are your competitors, and what do they charge?
- What are the three biggest risks, and what will you do about each?
- How will you measure success in 90 days?
③Pricing that actually makes profit
Many small businesses sell a lot and still lose money because the price does not include every cost.
- List all costs: stock, transport, packaging, rent, power, phone and data, wages, mobile-money fees, losses and breakages.
- Unit cost = direct cost of one item + its share of fixed costs.
- Price = unit cost + margin. Check that the price is still competitive in the market.
- Example: a product costs TSh 6,000 to buy and TSh 1,500 in overheads per unit; a 25% margin on TSh 7,500 gives a price of about TSh 9,400.
- Review monthly. When costs rise, adjust prices early and explain the reason to customers.
④Bookkeeping and cash flow
A business that does not record money does not know if it is alive. Ten minutes a day is enough.
- Separate business money from personal money: a separate account or mobile wallet.
- Record every sale and every expense the same day, with date, amount and reason.
- Keep receipts and mobile-money transaction references.
- Pay yourself a fixed salary instead of taking cash from the till.
- Do a weekly cash-flow check: money in, money out, money needed next week.
- Keep a reserve of at least one to three months of fixed costs when you can.
⑤Tax obligations: the basics
Paying tax correctly protects the business from penalties and makes loans and contracts easier.
- Your TIN links you to TRA. Ask TRA which taxes apply to your size and sector (for example income tax, presumptive tax for small businesses, VAT above the registration threshold).
- Many businesses must issue receipts from an Electronic Fiscal Device (EFD) or approved system. Confirm whether this applies to you.
- Note filing and payment deadlines in a calendar. Late filing usually brings penalties and interest.
- Keep records for the period TRA requires; they are your proof in an audit.
⑥Marketing on a small budget
Most Tanzanian customers discover businesses on their phones. Start where they already are.
- WhatsApp Business: catalogue, opening hours, quick replies and status updates with real photos and prices.
- Instagram and TikTok: short videos showing the product in use, the team, and happy customers (with permission).
- Google Business Profile: appear on maps when people search nearby.
- Referrals: reward customers who bring friends; word of mouth remains the strongest channel.
- Consistency: post on a schedule, reply within minutes, and always show prices clearly.
⑦Finance: loans, SACCOS and investors
Borrowing can grow a good business and sink a weak one. Borrow for things that produce income.
- Options include banks, microfinance institutions, SACCOS (savings and credit cooperatives), group savings (VICOBA), government and youth/women funds, and equity investors.
- Compare the total cost: interest, fees, insurance and penalties, not only the monthly instalment.
- Lenders ask for records. Six months of clean bookkeeping and bank or mobile-money statements make approval easier.
- Never borrow from unlicensed lenders who keep your ID or charge unclear daily rates.
⑧Hiring and managing a team
Your first employees shape the culture of the business.
- Write a simple job description and agree pay, hours and duties in writing.
- Follow labour and social-security obligations; ask a professional which apply to your staff.
- Set daily targets that are clear and measurable, and review them weekly.
- Control cash with simple systems: receipts, daily reconciliation, and separation of duties where possible.
⑨Running a transport business (bodaboda, bajaji, daladala, trucks)
Transport can be profitable, but money leaks through unrecorded cash, breakdowns, fines and expired documents.
- Agree a written daily target with each driver and record what is brought every day.
- Keep insurance, road licence, inspection and LATRA permits current; diarise expiry dates.
- Service by kilometres or months, whichever comes first. Preventive maintenance is cheaper than breakdowns.
- Calculate profit per vehicle each month: revenue minus fuel, service, repairs, fines and fees.
- MOFULI built MOFPORT to do all of this automatically, with live GPS during shifts.
⑩Technology and digital safety
Simple tools save hours each week, but they also bring new risks.
- Accept mobile money and keep a separate business number.
- Back up records (sales, customers, contracts) to the cloud or a second device every week.
- Use strong unique passwords and two-step verification on email, banking and social media.
- Never share PINs or one-time codes. No genuine bank, network or MOFULI staff will ask for them.
- A simple website or booking page builds trust; MOFULI's technology desk can help.
Quick tools
Numbers every owner should know.
| Measure | Formula | Why it matters |
|---|---|---|
| Gross margin | (Sales − cost of goods) ÷ sales | Shows whether each sale really makes money. |
| Break-even sales | Fixed costs ÷ margin per unit | The minimum you must sell each month. |
| Cash runway | Cash in hand ÷ monthly costs | How many months you survive without sales. |
| Customer cost | Marketing spend ÷ new customers | Tells you which advertising works. |
| Stock turnover | Cost of goods sold ÷ average stock | Slow stock ties up cash. |
Questions
What entrepreneurs ask us.
Can MOFULI register my business for me?
Is the advice free?
I have an idea but no capital. Where do I start?
How do I avoid business scams?

Need advice on your situation?
Send a short description of your business and question. We reply on WhatsApp during working hours.
